PEUGEOT has announced the start of production at the Silver Star Auto assembly plant of its globally acclaimed SUV, the PEUGEOT 3008 and the all-new 1-ton PEUGEOT pickup, the LANDTREK.
This great achievement marks a new milestone in the partnership with Silver Star Auto in Ghana. Indeed, after a commercial partnership that started in 2019, Silver Star Auto imports and distributes a diverse range of PEUGEOT and CITROËN models responding to various mobility needs and offering an outstanding driving experience to our customers in Ghana.
With over twenty-five years of experience, Silver Star Auto has a strong heritage and presence in the Ghanaian automotive market with nationwide service outlets that meet the sales and after-sales needs of PEUGEOT and CITROËN clients. The Silver Star Auto Assembly plant is owned by Kalmoni Family and has the initial capacity to produce in SKD (Semi Knock Down) 4,500 cars annually.
“We are delighted to announce a new milestone with Silver Star Auto as we enter in a new phase in our partnership that will contribute to the growth of the automotive industry in Ghana. We see tremendous potential and opportunity for our brands in the country and are looking forward to serving customers with the most suitable mobility solutions”, said Mr. Badreiddine Mansouri, Managing Director Sub-Saharan Africa, Stellantis NV (PEUGEOT).
CEO of Silver Star Auto, Mr. Asad Nazir said “We are proud to start assembling PEUGEOT vehicles in GHANA. The PEUGEOT brand has a very high-quality offering, with vehicles that are fuel-efficient, economical, and are built with enhanced safety features. We are committed at Silver Star Auto to deliver vehicles that meet the expectations of today’s knowledgeable, demanding and discerning customers.”
At the inspection tour of the assembly plant in Tema, H.E. Anne-Sophie Avé, the Ambassador of France to Ghana commended Silver Star Auto and Peugeot for their commitment to the industrialisation of Ghana. She said, “The assembly in Ghana of PEUGEOT cars by Silver Star Auto will lead to job creation as well as increase the technical knowledge and expertise base.”
The Executive Director of Silver Star Auto, Mr Nouhad Kalmoni confirmed that in addition to the iconic Peugeot 3008 SUV, the all-new 1-ton Landtrek pickup has begun the assembly process. The assembled in Ghana pickups will be on the Ghanaian road by May 2022.
ABOUT SILVER STAR AUTO
Silver Star Auto Limited is a leading automobile firm in Ghana that has been synonymous with luxury for over 20 years. With a commitment to being the Automobile Company of choice, Silver Star Auto provides a product line which covers the full spectrum of automobile needs including new saloons cars, SUVs, vans, trucks and buses. We have been adjudged as the Chartered Institute of Marketing, Ghana (CIMG) ‘Motor Firm of the Year’ for the third time running; 2018, 2019 and 2020 in addition to other notable awards.
ABOUT PEUGEOT
PEUGEOT is an inventive and global top-of-the-range generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 130 countries, PEUGEOT sold more than 1,200,000 vehicles worldwide in 2021. After celebrating its 211th anniversary, PEUGEOT is ushering in its new identity with a coat of arms that emphasizes its personality and timelessness. With an 80% electrified passenger car range and a 100% electrified commercial
vehicle range, the PEUGEOT Brand is continuing its energy transition. From 2022, the Brand will compete in the World Endurance Championship (WEC) with its 9X8 hybrid Hypercar.
